By News Zier Editorial Team
Hollywood, CA – The box office isn’t the only place where blockbusters are making waves. Universal Pictures’ “Wicked” has soared to incredible heights in the digital world, raking in a staggering $70 million in video-on-demand (VOD) sales. This record-breaking achievement has solidified its place as one of the highest-grossing digital releases ever.
Fans of the beloved musical wasted no time accessing the VOD release, which became available just weeks after its theatrical debut. The film, a reimagined take on the Land of Oz, has captivated audiences with its dazzling visuals, star-studded cast, and heartfelt storytelling.
“Wicked’s success is nothing short of magical,” said an industry analyst. “It’s not only breaking records—it’s redefining what’s possible for digital platforms.”
This milestone comes as the entertainment industry continues to shift toward hybrid release strategies, blending traditional box office with digital sales and streaming. For Universal, “Wicked” demonstrates the lucrative potential of giving fans what they want—flexibility in how they consume content.
The film stars Ariana Grande, Cynthia Erivo, Jeff Goldblum, Michelle Yeoh and Jonathan Bailey, who have been praised for their standout performances, breathing fresh life into the iconic musical. Meanwhile, the soundtrack is climbing the charts, further cementing the film’s cultural impact.
Fans and industry insiders alike are now speculating what this means for future blockbusters. Could VOD sales rival theatrical releases in terms of revenue? One thing is certain: “Wicked” is setting the stage for a new era of digital success.
Disclaimer: This article was informed by reports from Variety and adapted by News Zier Editorial Team for clarity and additional context.
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